The modern world has always been full of color but that wasn’t always the case. At the turn of the century, moving pictures were just in its infancy. Even still photos were taken in black and white. But over the years, technological advancements allowed us to enjoy a diverse spectrum of colors and it also made our photos more alive. Then, videos experienced a technological major overhaul from VHS to Betamax to CDs and DVDs, the potential is limitless.
As our technology progresses, videos still play a major role in our lives, whether for leisure, study, work, or just about anything under the sun. Video sharing remains to be a constant favorite in social media sites like Facebook and Twitter. Youtubers make lots of money by making amateur do-it-yourself videos that apparently appeals to the public and more so to the advertisers. Even social media sites allow the public to go on a live broadcast, something unheard of in the distant past. So, what else is still in store for video technology?
Pardon the pun, but video is a medium that keeps on moving. It’s not only the channel with the highest audience growth for magazine media brands (up 44% in unique viewers YoY, per the February 2017 Magazine Media 360º Brand Audience Report) but its formats remain in flux. In the last year, we’ve seen the impulsive Facebook fall in (and sometimes out) of love with distributed video clips, live streaming and now long-form media with ad inserts 20-seconds into play. Meanwhile, Instagram, Twitter and Snapchat have gone all in on their own streaming formats. On connected TV sets, OTT has been the growth catalyst for lean-back viewing as prime-time viewing shrinks. But how are well-established magazine branded video programs maintaining business and editorial strategies as many of the major distribution points morph at will? To find out we checked in with TEN: The Enthusiast Network, Condé Nast Entertainment and Time Inc.’s People Entertainment Weekly Network (PEN) to learn how they’re adjusting and maintaining focus on growth in the face of relentless change.
From mainstream media to movie outfits, videos have gone more public. And because we are all inborn narcissists, we revel in the opportunity of capturing and sharing our videos on the web, where millions can see it and give it a like or even a heart. But while we support video-sharing sites like Youtube that allows everyone to be stars of their own making, the site now imposes stricter guidelines in its latest update.
Five years ago, YouTube opened their partner program to everyone. This was a really big deal: it meant anyone could sign up for the service, start uploading videos, and immediately begin making money. This model helped YouTube grow into the web’s biggest video platform, but it has also led to some problems. People were creating accounts that uploaded content owned by other people, sometimes big record labels or movie studios, sometimes other popular YouTube creators.
In an effort to combat these bad actors, YouTube has announced a change to its partner program today. From now on, creators won’t be able to turn on monetization until they hit 10,000 lifetime views on their channel. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it’s legit. And it won’t be so high as to discourage new independent creators from signing up for the service.
This news does not affect the majority of Youtube viewers but it is a cause of alarm for those who use this platform to make a living or scrape some money off it.
YouTube said Thursday that video channels on its site must now have more than 10,000 total views before the company will place ads on their videos, a major shift in policy the company said is designed to punish rule breakers.
The move by YouTube, owned by Alphabet Inc.’s GOOG, +0.00% GOOGL, +0.04% Google, comes amid a backlash from advertisers over the company’s placement of ads on objectionable videos. The change is likely to reassure some advertisers, though it could also upset many of its millions of creators.
YouTube said the policy has been in the works since November and is designed to block channels that steal others’ content for revenue.
As we speak, changes big or small take place on the web. Websites improve and the very system they use also gets better. Policies and guidelines by popular sites and social media also change in response to user behaviors and to improve cybersecurity measures.
With this in mind, let us always be prepared for whatever these changes may be and make sure you always backup your data. Be careful on the content you post online as you may never know who can see them and exploit you without you knowing. Videos, for instance, are more telling than just photos. We can spend hours and hours on the web watching videos of all sorts depending on our likes and interests. There would always be that element of surprise on what new, viral and trending video will hit the web and capture our attention.