How To: Get the Most Out of Brainstorming
Posted in GTD, How To -, Planning |
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[Editor’s note - This post is an excerpt from my forthcoming e-course - Project Planning in Context ©. Read through to the end to learn how to get the premium E-book (no charge!).]
Affinity Diagrams
Organizing Ideas Into Common Themes
Is it ever a bad thing to have too many ideas? Probably not, but if you’ve ever experienced information overload or struggled to know where to begin with a wealth of data you’ve been given, you may have wondered how you can use all of these ideas effectively.
When there’s lots of “stuff” coming at you, it is hard to sort through everything and organize the information in a way that makes sense and helps you make decisions. Whether you’re brainstorming ideas, trying to solve a problem or analyzing a situation, when you are dealing with lots of information from a variety of sources, you can end up spending a huge amount of time trying to assimilate all the little bits and pieces. Rather than letting the disjointed information get the better of you, you can use an affinity diagram to help you organize it.
An affinity diagram helps to synthesize large amounts of data by finding relationships between ideas. The information is then gradually structured from the bottom up into meaningful groups. From there you can clearly “see” what you have, and then begin your analysis or come to a decision.
Affinity diagrams can be used to:
- Draw out common themes from a large amount of information
- Discover previously unseen connections between various ideas or information
- Brainstorm root causes and solutions to a problem
Because many decision-making exercises begin with brainstorming, this is one of the most common applications of affinity diagrams. After a brainstorming session there are usually pages of ideas. These won’t have been censored or edited in any way, many of them will be very similar, and many will also be closely related to others in a variety of ways. What an affinity diagram does is start to group the ideas into themes.
From the chaos of the randomly generated ideas comes an insight into the common threads that link groups of them together. From there the solution or best idea often emerges quite naturally.
Affinity diagrams are not purely in the domain of brainstorming. They can be used in any situation where:
- A single, best solution is not readily apparent from a series of choices
- You want to reach a consensus or decision and have a lot of variables to consider, concepts to discuss, ideas to connect, or opinions to incorporate
- There is a large volume of information to sort through
Here is a step-by-step guide to using affinity diagrams to show how the process works. Read the rest of this entry »
If you found this post useful, please share it with your friends on Twitter using the tinylink http://tinyurl.com/64fhc2. Thanks, I appreciate it! Feel free to comment below, I enjoy discussing these ideas. ~@Stephen







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