I am so glad that you are here. Thank you for taking part in ChrisG’s project.

Take a look at this link to the Productivity in Context homepage to get an idea of what is available to you here. I welcome your ideas and suggestions for posts and content!

Have a great day!

Coming Soon: A Web-Wide Social Network? - Advertising Age - Digital

Forrester’s Charlene Li is one of those believers. She has described how social networks will be “like air.” She writes on her blog: “I thought about my grade-school kids, who in 10 years will be in the midst of social network engagement. I believe they (and we) will look back to 2008 and think it archaic and quaint that we had to go to a destination like Facebook or LinkedIn to ‘be social.’

“Instead, I believe that in the future, social networks will be like air,” she continued. “They will be anywhere and everywhere we need and want them to be.”

Lee Jeans’ Liz Cahill: A Bumpy Start to Social Marketing - Advertising Age - CMO Strategy

Since late 2006, VP-Marketing Liz Cahill has played an instrumental role in moving Lee Jeans into the social-marketing arena. But she admits it’s taken a while for the company’s senior executives to get used to the conversational marketing practices that require constant communications with bloggers and social networks. In this nine-minute video interview, she discusses the strategies now being used to resuscitate a century-old apparel brand that lost its luster over the last decade.

Click the link title to go to Ad Age Digital and see the interview.

Good morning to all. I have had the most intense time at SOBCon 2008 this weekend. I have been able to learn a massive amount of information about how to make this blog a beter experience for all of you, and how to ring it to the next level in its evolution.

I also had the extreme pleasure of getting to meet some of the warmest, friendliest, and amazing people in the world. I am working on an “after-action report” that I believe that you will find very interesting.

For now, have a great day, and I will be back tomorrow.