
May 15th, 2008 by Stephen
Posted in Blog, Community |
I am so glad that you are here. Thank you for taking part in ChrisG’s project.
Take a look at this link to the Productivity in Context homepage to get an idea of what is available to you here. I welcome your ideas and suggestions for posts and content!
Have a great day!

May 13th, 2008 by Stephen
Posted in Community, Web 2.0/Media |
Coming Soon: A Web-Wide Social Network? - Advertising Age - Digital
Forrester’s Charlene Li is one of those believers. She has described how social networks will be “like air.” She writes on her blog: “I thought about my grade-school kids, who in 10 years will be in the midst of social network engagement. I believe they (and we) will look back to 2008 and think it archaic and quaint that we had to go to a destination like Facebook or LinkedIn to ‘be social.’
“Instead, I believe that in the future, social networks will be like air,” she continued. “They will be anywhere and everywhere we need and want them to be.”

May 13th, 2008 by Stephen
Posted in Community, Web 2.0/Media |
Lee Jeans’ Liz Cahill: A Bumpy Start to Social Marketing - Advertising Age - CMO Strategy
Since late 2006, VP-Marketing Liz Cahill has played an instrumental role in moving Lee Jeans into the social-marketing arena. But she admits it’s taken a while for the company’s senior executives to get used to the conversational marketing practices that require constant communications with bloggers and social networks. In this nine-minute video interview, she discusses the strategies now being used to resuscitate a century-old apparel brand that lost its luster over the last decade.
Click the link title to go to Ad Age Digital and see the interview.

May 5th, 2008 by Stephen
Posted in Community |
Good morning to all. I have had the most intense time at SOBCon 2008 this weekend. I have been able to learn a massive amount of information about how to make this blog a beter experience for all of you, and how to ring it to the next level in its evolution.
I also had the extreme pleasure of getting to meet some of the warmest, friendliest, and amazing people in the world. I am working on an “after-action report” that I believe that you will find very interesting.
For now, have a great day, and I will be back tomorrow.