Welcome back! It's good to see you again. Please note that I am now publishing all new material at my hub site: StephenPSmith.com

Drew and Gavin have completed the gargantuan task of pulling together all of the submissions for The Age of Conversation 2. I am very excited to be part of this project, and I believe that it will be a great success.

The book is available as a downloadable e-book beginning October 29, at a cost of $12.50, of which $10 will be contributed to the children’s charity Variety. Beginning on the same date, orders will be taken for a limited number of printed books in hardcover ($29.95, with $6.04 to charity) and softcover ($19.95, with $8.02 donated to charity).

Buy this book!

Purchases can be made online at Lulu.com.
More information can be found at the Age of Conversation website. Please do consider purchasing this book, you can learn a lot and support a good cause.

The following is a link-rich list of all of the 237 contributors, please do take the time to visit their sites and leave a thoughtful comment.

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

I am looking forward to working on something exiting with each of the authors on this list in the future.

If you found this post useful, please share it with your friends on Twitter using the tinylink http://tinyurl.com/5uajl8. Thanks, I appreciate it! Feel free to comment below, I enjoy discussing these ideas. ~@Stephen

I hold Seth Godin in very high esteem. He writes awesome books and has a way of making you think about the things that you do everyday in a new, different way. Seth posted a quiz about Web 2.0 and knowledge worker skills that I believe everyone should take a look at:

Here’s a simple quiz:

* Can you capture something you see on your screen and paste it into Word or PowerPoint?
* Do you have a blog?
* Can you open a link you get in an email message?
* Do you read more than five blogs a day?
* Do you have a signature in your outbound email?
* Do you have an RSS reader?
* Can you generate a PDF document from a Word file you’re working on?
* Do you know how to build and share a simple spreadsheet using Google Docs?
* Do have a shortcut for sending mail to the six co-workers you usually write to?
* Are you able to find what you’re looking for on Google most of the time?
* Do you know how to download a file from the internet?
* Do you back up your work?
* Do you keep track of contacts using a digital tool?
* Do you use anti-virus software?
* Do you fall for internet hoaxes and forward stuff to friends and then regret it?
* Have you ever bought something from a piece of spam?

Can you imagine someone who works in a factory that processes metal not knowing how to use a blowtorch? How can you imagine yourself as a highly-paid knowledge worker and not know how to do these things… If you don’t, it’s not hard to find someone to teach you.

If you would like to learn any of these skills, please ask me. I would love to help you improve your Social Media Literacy.

If you found this post useful, please share it with your friends on Twitter using the tinylink http://tinyurl.com/3vh82o. Thanks, I appreciate it! Feel free to comment below, I enjoy discussing these ideas. ~@Stephen

Steve Rubel points out part of the reason that the newspaper industry is getting hit so hard by the new media:

Newspapers have made it hard for readers to get what they want without jumping through hoops. For example, they syndicate story summaries in their RSS feeds (even to paid subscribers). This forces readers to visit the website for the full content, and when they do, they have to trip over interruptive ads and interstitials.

Make it easy for loyalists to get what they want, when they want it, and they will remain just that — loyal.

I trust that my feed and RSS e-mails are as complete and as informative as possible for you. If I can improve it, please let me know!

If you found this post useful, please share it with your friends on Twitter using the tinylink http://tinyurl.com/66jzxl. Thanks, I appreciate it! Feel free to comment below, I enjoy discussing these ideas. ~@Stephen

I was recently contacted for a brief interview on collaboration and co-creation by Insight Magazine, and my friend Ryan Rasmussen and I were quoted in the magazine. You can see it online here, or find it on newsstands.

The magazine article was inspired by discussions that Ryan had with the D*I*Y*Planner community. When I got to meet Ryan face-to-face at SOBCon in Chicago this past May, I asked him about those discussions and how they led to a new product being offered by the company that he worked for. Then he showed me the prototype of the “Circa PDA” (or cPDA) that he developed with the productivity/planner community:

Ryan goes on to offer some advice for companies that are interested in getting involved with existing communities:

Thanks Ryan! If you are interested in seeing pics of some of these iterations and early prototypes, you can check out Ryan’s flickrset here.

Now here is an excerpt from the article, I’d love to hear your thoughts:

Co-creation Theory - INSIGHT Article - Jul. 2008

In the last three years, this interaction has become even more intimate. Consumers are wielding greater influence earlier on in the product development process, and are now contributing their ideas even before a product hits the market.

Levenger, a manufacturer and retailer of productivity tools, often turns to its consumers for new ideas. The company originally hired Ryan Rasmussen as a salesperson with a desire to experiment online as an extension of his duties. The process of engagement and collaboration within online communities, however, developed into an entirely new position for Levenger, that of an Emerging Media Specialist.

With activities that blur the silos of online marketing, customer service and public relations, Rasmussen’s interactions now hinge on seeding community brainstorms and prototyping new product ideas with online collaborators in forums, blogs and persistent virtual environments like Second Life.

“A lot of our online customers are eager to share their opinions, not just on new products, but also on how to improve existing products,” says Rasmussen. “Participation in these conversations provides customers with a genuine connection to a brand they care about, and a voice in the direction that brand takes.”

Levenger’s Circa PDA, for example, was the brainchild of an online community. The idea was to create a mini-notebook for on-the-go note-taking. After gathering input from users of a popular online productivity forum, D*I*Y Planner, Rasmussen created a prototype. “It’s a process of hacking and cracking,” says Rasmussen. “I fast-prototype with the same kind of tools that the community would use—an Exacto knife, a Dremel tool–—and I take (existing) products apart and try to do different things with them.”

After creating the prototype, Rasmussen took a picture and posted it online to generate even more input. The Circa PDA is now one of Levenger’s standard product offerings. “A lot of these communities really offer the best new ideas for products,” Rasmussen explains. “Engaging this talent requires nothing more than a willingness to participate and recognize each community member’s value through open conversation.”

You can read the entire article here - Co-Creation Theory.

If you found this post useful, please share it with your friends on Twitter using the tinylink http://tinyurl.com/6pl6ow. Thanks, I appreciate it! Feel free to comment below, I enjoy discussing these ideas. ~@Stephen