GTD Cafe: What do Whole Foods and Microsoft Have in Common?
Posted in GTD, Goal Setting |
Welcome back! It's good to see you again. Please note that I am now publishing all new material at my hub site: In Context Blog
Today’s post is from Mike St. Pierre of The Daily Saint
Turns out that even Whole Foods is feeling the pinch.
As the economy worsens, the one-time Wall Street darling is trying to reposition itself as an affordable alternative to larger supermarkets like Giant and Stop and Shop. I was in a Whole Foods last week and affordable is not exactly the first word that came to my mind. I like the idea of shopping there, I just can’t seem to justify paying $5 for a pint of blueberries. I know, I know, I must not understand the zen of their berries as opposed to the ones across the street which cost less.
Microsoft is also working hard to change perceptions of its struggling Vista platform. The Mohave Experiment (who came up with that name?) is an effort to change people’s minds about how nicely Vista behaves. Except that it doesn’t and that’s a bit of a problem for Microsoft.
Is it possible to change the perception of a company? The answer depends on how hard you try and how solid your product is. Or, how well people work.
How do folks perceive you? With Getting Things Done, it’s not so much about trying harder but working smarter. Being known as someone who accomplishes measurable results is a step towards convincing those around you of your competence. In a word- you’re different because you practice GTD.





August 7th, 2008 at 12:00 am
That Mohave experiment is the saddest marketing ploy I’ve seen to date. The premise seems to be more or less:
“If you can experimentally simulate people not having heard ahead of time that what a pile this OS actually is they seem to actually like it.”
Even if it’s true, how sad that this is what marketing this product has been reduced to. And you have to ask yourself if this was all really due to bad press or did it actually have something to do with the quality of the software.
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