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Tales of Woe, and Not Learning Lessons

July 25th, 2008 by Stephen

Posted in Global Microbrand, New Media, Viral Marketing, Web 2.0/Media |

Welcome back! It's good to see you again. Please note that I am now publishing all new material at my hub site: StephenPSmith.com

Kris had a problem with Xerox recently:Accountability – The Tale of the Xerox Free Color Printers Program | Fresh Focus……

Let me tell you a story about accountability, regarding the Xerox corporation. I am a member of the Xerox Free Color Printers program. This program provides a free printer to anyone, as long as you reach an agreed-upon monthly quota, report your usage every month, and buy all your supplies from them. I knew all that when I signed my contract and knew I would have no problems maintaining the requirements.If you did not maintain your usage requirement, you got fined $100. If you failed to report, you got fined $125. I knew that going in.

Too bad that Xerox didn’t learn from this [link].

Kris, you should DM Jeff Jarvis at BuzzMachine!

If you found this post useful, please share it with your friends on Twitter using the tinylink http://tinyurl.com/6qwxy9. Thanks, I appreciate it! Feel free to comment below, I enjoy discussing these ideas. ~@Stephen


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One Response

  1. Kris @ Fresh Focus Says:

    Thanks ofr the info, Stephen! I did contact Jeff thru Twitter as well as email. We’ll see what happens!

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