No matter what you call it, collaboration with others will benefit you in ways that go beyond what you can do on your own. Think about it. Each involved party comes with their own established audience, reputation, brand, networks and strengths. Some of them may overlap with your own but usually, they’ll reach people or own assets you don’t.

Some people may have more media contacts. Some may have a specific skill (e.g. design, programing) and others have an audience or customer base that you’re trying to reach. Partnering with them for short or long-term initiatives is a smart way to promote your business, on top of all the online marketing that you’re already doing.

What do you folks think? What would you like to learn about Strategic Alliances? I have a draft post ready and I’d love to be able to tailor it to your questions.
Do you have questions about-

• Productive ways to network and forge alliances?
• Where to find allies in your industry?
• Do bribes work?

Leave a comment.