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Lee Jeans’ Liz Cahill: A Bumpy Start to Social Marketing - Advertising Age - CMO Strategy

Since late 2006, VP-Marketing Liz Cahill has played an instrumental role in moving Lee Jeans into the social-marketing arena. But she admits it’s taken a while for the company’s senior executives to get used to the conversational marketing practices that require constant communications with bloggers and social networks. In this nine-minute video interview, she discusses the strategies now being used to resuscitate a century-old apparel brand that lost its luster over the last decade.

Click the link title to go to Ad Age Digital and see the interview.