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    Podcasting is in the Future for this Site

    May 3rd, 2008 by Stephen

    Posted in Communication, Global Microbrand, New Media |

    Podcasting: Radio-Free You - Advertising Age - DigitalNext

    As opposed to unbranded user-generated content, podcasting is basically brand-generated content — but with an interactive twist.

    What I wonder about, however, is why so few agencies and marketers are leaping in on this relatively easy format to concept and produce? And what is the next step for branded content as it becomes more interactive? What does podcasting 2.0 look like for brands?

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