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Modernista Makes a Break With the Past - Advertising Age - Digital

“We started out as an ad agency, but we’ve ended up being something totally different.”

…for its latest effort, the agency canned the earlier freaky drawings of birds and babies to build a site so unfussy, it’s barely a site at all.

Check it out.

Another article here, on why Mobile will not “arrive” until 2009:

Mobile marketing will really take off when “everyone sees something is working, and they call an agency and say, ‘Make one for me,’” said AdMob’s Mr. Spero.