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I spent the weekend at a Wedding Show in Portland, ME with my wife (that’s her job, selling weddings), so I am a little behind on my reading. I just came across this interview of Seth Godin at Gaping Void. I am a huge fan of Godin, and the Meatball Sundae is in my reading queue. As soon as I get through it I’ll have my own review.
From Hugh:

As is our usual custom, I sent him ten questions [shown in italics], which he answered. Rock on.

1. For the benefit of gapingvoid readers: What’s a Meatball Sundae?

Meatballs are commodity products, built in a factory, advertised all over. Stuff we need. All the same. Average products for average people. Unremarkable, but important. The backbone of our world so far.

The sundae is the new marketing. Blogs and Facebook and google and crowdsourcing and all the stuff that we get excited about. It works great if you’ve got a social object or a purple cow. But put the sundae on a meatball and…

But the book is not so much a negative rant about the combination that DOESN’T work as much as it is a realization that we are in the midst of a revolution, the new industrial revolution, one that changes the two basic rules of business of the 1900s: Factories and advertising. Now, neither one matters so much. That’s the biggest change any of us has ever seen. What you going to do about it?

Read more…