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Harry Potter and the Death of Big Media

July 17th, 2007 by Stephen

Posted in Books, Cluetrain, Viral Marketing, Web 2.0 |

Welcome back! It's good to see you again. Please note that I am now publishing all new material at my hub site: In Context Blog

Breaking News from TechCrunch:

Harry Potter and the Deathly Hallows

Harry Potter and the Deathly Hollows, the latest and last of the wildly popular Harry Potter books that is due to go on sale this weekend, has hit BitTorrent. Various torrents of the novel consist of photographed pages (as above) with reading quality that isn’t perfect, but for desperate fans readable enough. Whilst the validity of the hype surrounding Harry Potter may be subject to debate, what the leaking of the book does demonstrate is that the days of the mainstream media and publishers strictly controlling the dissemination of information has well and truly past; simply where there is a fan with a will, there is a way.

Just because I want to avoid copyright issues with a billion-dollar industry, there are no links to anything regarding this story.

Disclosure: I have just read books Four (HP & the Goblet of Fire) and Five (HP & the Order of the Phoenix) and watched both movies. My wife and I are currently taking shifts at reading book Six (HP & the Half-Blood Prince) in anticipation of starting this last one next week. Yeah, we’re fans.


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This work by Stephen Smith is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.