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I am a small business Conversation Consultant and public speaker that uses the power of the internet to leverage your success. Productivity in Context is a web magazine focused on Productivity and tools for organizing. Make this your headquarters for improving your life and work through increased mindfulness, education, and workflow practices.

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Seth Godin has a new blog to promote his new book, The Dip.

For right now, the key lesson is this: colleges (the most coveted ones, anyway) are picky. That means they have a choice. And given a choice, they always do the same thing: they pick the best in the world. It’s quite a Dip, one that most students ought to reject in my opinion. Instead, egged on by guidance counselors with a vested interest and parents who mean well but don’t see the problem, they throw themselves into the system, almost certain to get stuck in the Dip instead of playing a different game altogether.

The opportunity for 95% of the student body is this: reject the idea of being almost good enough to get in to Harvard and embrace the idea of being extraordinarily good at something else.

That last sentence is going into my Master Plan! I have always found Godin’s books and e-books to be extraordinary in their insight. Check out the “Downloads” section in the sidebar to get yours (someone downloaded all three this morning!). Save them, print them, carry them around. For my subscribers (thank you!) - here are the links: Knock, Knock.  Who’s There?  Unleashing the IdeaVirus.

Reading these e-books needs to get logged in your @Read/Review context if you are serious about blogging.

If you found this post useful, please share it with your friends on Twitter using the tinylink http://tinyurl.com/5e5vro. Thanks, I appreciate it! Feel free to comment below, I enjoy discussing these ideas. ~@Stephen