Welcome back! It's good to see you again. Please note that I am now publishing all new material at my hub site: In Context Blog

I am pulling this link up from the distant past (last August), to share with you an interview between two of my favorite bloggers. Seth Godin answers questions for Hugh McLeod of Gaping Void. (Yes, two posts in a row with links. I spent a lot of today reading the archives, so sue me.)

Anyway, the first question and answer:

1. QUESTION: Your latest book, “Small Is The New Big“, is not a narrative or a thesis in any sense, but a collection of your favorite writings from your blog and your old Fast Company column. A collection of synapse-firings, the way I see it. Is it important to you to have your work “immortalized” on paper? Do you find the internet and magazines just too ephemeral, and wanted to created something more “lasting”? Or was it just simply because, as you say, you wanted your ideas to reach beyond the blogosphere?

ANSWER: It’s important not to underestimate the totem value of a book. The same way a white lab coat makes a placebo more likely to be effective (or a witch doctor’s hat for that matter), a book delivers an impact that a blog can’t.

While there’s certainly some ego in wanting your thousands of posts not to disappear, there’s also a real desire on my part to give my existing readers the ability to taunt their co-workers by handing them a book instead of emailing them a link. If my job is to make change, I need to use the best tools that are available.

It’s also hard to read a blog at the beach.

I want to be clear about something I just discovered though–that there IS a theme. The title really captures what the book is about. I’ve been amazed that reviewers (professional and pro-am) have seemed to find something that I didn’t when I was busy writing it… that acting small, treating people like people, changing like an individual, not an organization… these are attributes that are essential now, and they’re on every page of the book. I think I picked the right riff for the title.

Read the whole interview. Then get ahold of the book, it is fantastic.