Welcome back! It's good to see you again. Please note that I am now publishing all new material at my hub site: In Context Blog

There is a lot of talk about professional blogging these days, and everyone is trying to get in on the act. This very blog is a ‘journal’ of my own effort to break free of the “veal-fattening pen” that is my meatspace job, and help you to do it too. Chris Garrett has written a short e-book entitled “Killer Flagship Content” that is a basic guide to putting together a blog or website that will become the go-to resource for your particular interest.
As I mentioned previously, everyone is an expert on something, and you can leverage that expertise into creating Flagship Content for your site that draws in readers again and again. Garrett is careful to differentiate Flagship Content from Linkbait, in that the Flagship Content provides long-term value. It is useful and original material that stands the test of time, because others will refer back to it, and refer more readers to it.
Now why would they do that? What are people really looking for? Well, people (and that means you, Dear Reader) are busy, or lazy, or confused, or lost. What people want is “one trusted resource, that fully answers the question, in language we understand, in a place we can easily find.” Now who does not want something like that?
Garrett gives other reasons for sitting down and working hard to create this Flagship Content as a firm foundation for your site, among them:

• Brand - Your blog gets known and known for the right reasons (quality content). It is far easier to get across all the great things your blog can do for people by showing rather than telling. Give people a great resource, demonstrate your value and expertise, get your blog known for doing good things.
• Authority - There is so much value in being the source, tool, service or expert. Search engines love authorities as much as people do. When one resource stands out above the crowd it is that resource that gets all the attention, is seen as the go-to article and whose author gets media attention.
• Value - Some websites are liked. Others are loved. The most successful though are needed. Wouldn’t it be great to create a blog people can’t do without?
• Marketability - On occasion you will need a “portfolio piece” - something representative of your blog or your work, pro blog gigs, book deals, media appearances, press releases… You don’t always want to use your most recent post for this. A great flagship can sell a blog or your writing skills far better than asking the person to subscribe and read a while.

Creating flagship content builds value in your site or blog, and creates context for your readers. Building value is one of the most important aspects of selling anything, and we that blog are definitely selling our points of view. Garrett advocates creating quality writing, through which one can enhance their credibility, which in turn will drive traffic deeper into their archives. It will encourage visitors to subscribe and use the tell-a-friend feature.

I am not going to give away all of the goodies in this e-book, I do recommend that you read it for yourself. Click over to ChrisG.com and follow the instructions. This is some of Garrett’s Flagship Content, and it is valuable and useful.